J Balvin, who got very romantic on Valentina Ferrer's birthday, gave an interview to 'People' where he presented the OYE app, which is the first of its kind for the Latino community. During the conversation he talked about his struggle with mental health issues and how he seeks to help others.
"Taking therapy is definitely a big taboo among Latinos, it's probably a macho thing, but that's not a cool thing," said the singer and added, "I think you're macho when you show that you're vulnerable; it doesn't show that you're weak, it just shows that you're human and that you go through ups and downs.
Balvin continued, "When I see my favorite artist talking about his human side, I feel proud because you can see that behind that great person you admire, there is someone like us."
For him, being the director of OYE is very special because he said he lived with depression and anxiety when he was very young: "I didn't know what it was and I didn't know I was going through such a bad wellness situation in general, until I started talking about it. It was beautiful to see how many lives we saved when I started talking about mental health."
The Colombian said he realized that putting the topic as the center of conversation was not enough, so he decided to start the app.
" Well, it's sad. That's why we have OYE, because it's not just about me anymore. It's about us," adding, "When you have a happy neighbor, it lights up the whole room. You know what I'm saying? So we need more happy people to make the world better."
Finally, J Balvin assured, "We need to start making these conversations normal, like we talk about soccer and basketball. That's my part. That's my part of this beautiful journey with OYE and my partners, which is an extension of myself, of ourselves."
The app is available in English and Spanish and aims to help people feel better by unleashing their creativity and transforming emotions through creative actions. It features emotional logs, goal-setting exercises and mindful notifications. After the free trial, the subscription costs $4.99 per month.